PeteHootman
Current RoleHead of Production
Intuit Credit Karma
Leading:Motion Design
Content Studio
TV/OTT Production
Pete is Pete is a creative, producer, motion designer, people leader, designer, writer, filmmaker, creative problem solver, editor, creative leader, script puncher upper, product builder, technologist, director, vibe coder, post-production pipeline maker, app maker, business starter, contract negotiator, process maker, operations expert, knowledgeable but not a real Business Affairs manager, video codec enthusiast, tinkerer, maker, world builder, robot whisperer, Toyota Land Cruiser fan, border collie lover, coffee sipper, pretend audiophile, Japanese raw denim wearer, letterpress hobbyist, vintage collector, retired photographer, terrible welder, semi-decent woodworker, ok mechanic and bit too into home network engineering..Pixel pushing, keyframe wrangling, and idea tinkering make Pete happy.
4 functional groups60+ national campaigns+30% output growth, flat budget YoYThe leadership story →Cover story / No. 01 / 2 spots
Credit Spark
Credit Spark turns the bills you already pay into credit you can actually see. Two spots, two very different humans: a birdwatcher whose paid bills take off as a flock of paper birds (and land him the apartment), and a gamer whose utilities glow like loot drops on the way to a bigger monitor. Same product, same happy ending for the credit score.
01The In-House Years
No. 01 Credit Spark
No. 02 Card Optimizer
No. 03 Momentum
No. 04 Outsmart the System
No. 05 Keepsakes
No. 06 Car Trouble
No. 07 Made, Not Licensed
No. 08 Next Level
No. 09 Karmaverse
No. 10 Content Studio Social+Digital
No. 11 Swipe
No. 12 Create Your Own Karma
No. 13 Member Stories Animated
No. 14 Time to Upgrade
No. 15 Bad Neighbors
No. 16 Member Stories Live Action
No. 17 Cards & Loans
No. 18 Jokes
No. 19 Tax
No. 20 Piggy Bank
No. 21 Marketplace
No. 22 Myth
No. 23 Relief
No. 24 Blobfish
No. 25 Bad Roommates
No. 26 Savings
No. 27 Bad for Drama
No. 28 Just Found Out
No. 29 Canada Launch
No. 30 Upswing
02The Documentary
03The Startup Years
No. 32 SunshineSunshine
No. 33 Lumoid ADLumoid
No. 34 IGNIGN
No. 35 CiscoCisco
No. 36 Odds and endsVarious
No. 37 LumoidLumoid
No. 38 FoodilyFoodily
No. 39 CreditKarma
No. 40 Lookout HolidayLookout
No. 41 Future FortifiedFuture Fortified
No. 42 Survey MonkeySurveyMonkey
No. 43 VoxerVoxer
No. 44 HuluHulu
No. 45 Whole FoodsWhole Foods
No. 46 FidelisFidelis
No. 47 ZoodlesZoodles
No. 48 CSM GraphiteCommon Sense Media
No. 49 CSM Digital FootprintCommon Sense Media
No. 50 BittorrentBitTorrent
No. 51 DeemDeem
No. 52 Lookout GoogleLookout