Pete Hootman

PeteHootman

Current RoleHead of Production
Intuit Credit Karma
Leading:Motion Design
Content Studio
TV/OTT Production

Pete is Pete is a creative, producer, people leader, designer, writer, product builder, technologist, motion designer, vibe coder, app maker, business starter, contract negotiator, editor, process maker, operations expert, knowledgeable but not a real Business Affairs manager, video codec enthusiast, tinkerer, maker, world builder, robot whisperer, Toyota Land Cruiser fan, border collie lover, coffee sipper, pretend audiophile, Japanese raw denim wearer, letterpress hobbyist, vintage collector, retired photographer, terrible welder, semi-decent woodworker, ok mechanic and bit too into home network engineering..Pixel pushing, keyframe wrangling, and idea tinkering make Pete happy.

4 functional groups60+ national campaigns+30% output growth, flat budget YoYThe leadership story →

Cover story / No. 01 / Credit Karma / 2 spots

Credit Spark

Credit Spark turns the bills you already pay into credit you can actually see. Two spots, two very different humans: a birdwatcher whose paid bills take off as a flock of paper birds (and land him the apartment), and a gamer whose utilities glow like loot drops on the way to a bigger monitor. Same product, same happy ending for the credit score.

Medium
Technique

01Credit Karma2016–2026 (27)

  1. No. 01Credit SparkCredit Karma2 spots
  2. No. 02Card OptimizerCredit Karma3 spots
  3. No. 03MomentumCredit Karma4 spots
  4. No. 04Outsmart the SystemCredit Karma3 spots
  5. No. 05Next LevelCredit Karma2 spots
  6. No. 06KarmaverseCredit Karma2 spots
  7. No. 07Content Studio Social+DigitalCredit Karma2 spots
  8. No. 08SwipeCredit Karma3 spots
  9. No. 09Create Your Own KarmaCredit Karma4 spots
  10. No. 10Member Stories AnimatedCredit Karma8 spots
  11. No. 11Time to UpgradeCredit Karma2 spots
  12. No. 12Bad NeighborsCredit Karma3 spots
  13. No. 13Member Stories Live ActionCredit Karma3 spots
  14. No. 14Cards & LoansCredit Karma2 spots
  15. No. 15JokesCredit Karma6 spots
  16. No. 16TaxCredit Karma1 spot
  17. No. 17Piggy BankCredit Karma1 spot
  18. No. 18MarketplaceCredit Karma2 spots
  19. No. 19MythCredit Karma3 spots
  20. No. 20ReliefCredit Karma1 spot
  21. No. 21BlobfishCredit Karma1 spot
  22. No. 22Bad RoommatesCredit Karma3 spots
  23. No. 23SavingsCredit Karma1 spot
  24. No. 24Bad for DramaCredit Karma3 spots
  25. No. 25Just Found OutCredit Karma2 spots
  26. No. 26Canada LaunchCredit Karma3 spots
  27. No. 27UpswingCredit Karma2 spots

02The Documentary2022 (1)

  1. No. 28Locked Out DocDocumentary Film1 spot

03The Startup Years2011–2016 (21)

  1. No. 29SunshineSunshine1 spot
  2. No. 30Lumoid ADLumoid1 spot
  3. No. 31IGNIGN1 spot
  4. No. 32CiscoCisco1 spot
  5. No. 33Odds and endsVarious1 spot
  6. No. 34LumoidLumoid1 spot
  7. No. 35FoodilyFoodily1 spot
  8. No. 36CreditKarmaCredit Karma1 spot
  9. No. 37Lookout HolidayLookout1 spot
  10. No. 38Future FortifiedFuture Fortified1 spot
  11. No. 39Survey MonkeySurveyMonkey1 spot
  12. No. 40VoxerVoxer1 spot
  13. No. 41HuluHulu1 spot
  14. No. 42Whole FoodsWhole Foods1 spot
  15. No. 43FidelisFidelis1 spot
  16. No. 44ZoodlesZoodles1 spot
  17. No. 45CSM GraphiteCommon Sense Media1 spot
  18. No. 46CSM Digital FootprintCommon Sense Media1 spot
  19. No. 47BittorrentBitTorrent1 spot
  20. No. 48DeemDeem1 spot
  21. No. 49Lookout GoogleLookout1 spot