PeteHootman
Current RoleHead of Production
Intuit Credit Karma
Leading:Motion Design
Content Studio
TV/OTT Production
Pete is Pete is a creative, producer, people leader, designer, writer, product builder, technologist, motion designer, vibe coder, app maker, business starter, contract negotiator, editor, process maker, operations expert, knowledgeable but not a real Business Affairs manager, video codec enthusiast, tinkerer, maker, world builder, robot whisperer, Toyota Land Cruiser fan, border collie lover, coffee sipper, pretend audiophile, Japanese raw denim wearer, letterpress hobbyist, vintage collector, retired photographer, terrible welder, semi-decent woodworker, ok mechanic and bit too into home network engineering..Pixel pushing, keyframe wrangling, and idea tinkering make Pete happy.
4 functional groups60+ national campaigns+30% output growth, flat budget YoYThe leadership story →Cover story / No. 01 / Credit Karma / 2 spots
Credit Spark
Credit Spark turns the bills you already pay into credit you can actually see. Two spots, two very different humans: a birdwatcher whose paid bills take off as a flock of paper birds (and land him the apartment), and a gamer whose utilities glow like loot drops on the way to a bigger monitor. Same product, same happy ending for the credit score.
01Credit Karma
No. 01 Credit SparkCredit Karma
No. 02 Card OptimizerCredit Karma
No. 03 MomentumCredit Karma
No. 04 Outsmart the SystemCredit Karma
No. 05 KeepsakesCredit Karma
No. 06 Car TroubleCredit Karma
No. 07 Next LevelCredit Karma
No. 08 KarmaverseCredit Karma
No. 09 Content Studio Social+DigitalCredit Karma
No. 10 SwipeCredit Karma
No. 11 Create Your Own KarmaCredit Karma
No. 12 Member Stories AnimatedCredit Karma
No. 13 Time to UpgradeCredit Karma
No. 14 Bad NeighborsCredit Karma
No. 15 Member Stories Live ActionCredit Karma
No. 16 Cards & LoansCredit Karma
No. 17 JokesCredit Karma
No. 18 TaxCredit Karma
No. 19 Piggy BankCredit Karma
No. 20 MarketplaceCredit Karma
No. 21 MythCredit Karma
No. 22 ReliefCredit Karma
No. 23 BlobfishCredit Karma
No. 24 Bad RoommatesCredit Karma
No. 25 SavingsCredit Karma
No. 26 Bad for DramaCredit Karma
No. 27 Just Found OutCredit Karma
No. 28 Canada LaunchCredit Karma
No. 29 UpswingCredit Karma
02The Documentary
03The Startup Years
No. 31 SunshineSunshine
No. 32 Lumoid ADLumoid
No. 33 IGNIGN
No. 34 CiscoCisco
No. 35 Odds and endsVarious
No. 36 LumoidLumoid
No. 37 FoodilyFoodily
No. 38 CreditKarmaCredit Karma
No. 39 Lookout HolidayLookout
No. 40 Future FortifiedFuture Fortified
No. 41 Survey MonkeySurveyMonkey
No. 42 VoxerVoxer
No. 43 HuluHulu
No. 44 Whole FoodsWhole Foods
No. 45 FidelisFidelis
No. 46 ZoodlesZoodles
No. 47 CSM GraphiteCommon Sense Media
No. 48 CSM Digital FootprintCommon Sense Media
No. 49 BittorrentBitTorrent
No. 50 DeemDeem
No. 51 Lookout GoogleLookout