Pete Hootman

PeteHootman

Current RoleHead of Production, Director
Intuit Credit Karma
SF Bay Area

Pete is Pete is a creative, producer, people leader, designer, animator, product builder and technologist.. With some pixel pushing and keyframe wrangling mixed in.

4 functional groups60+ national campaigns+30% output growth, flat budget YoYThe leadership story →

Cover story / No. 01 / Credit Karma / 2 spots

Credit Spark

Credit Spark turns the bills you already pay into credit you can actually see. Two spots, two very different humans: a birdwatcher whose paid bills take off as a flock of paper birds (and land him the apartment), and a gamer whose utilities glow like loot drops on the way to a bigger monitor. Same product, same happy ending for the credit score.

Medium
Technique

01Credit Karma2016–2026 (24)

  1. No. 01Credit SparkCredit Karma2 spots
  2. No. 02Card OptimizerCredit Karma3 spots
  3. No. 03Next LevelCredit Karma2 spots
  4. No. 04KarmaverseCredit Karma2 spots
  5. No. 05Content Studio Social+DigitalCredit Karma2 spots
  6. No. 06SwipeCredit Karma3 spots
  7. No. 07Member Stories AnimatedCredit Karma8 spots
  8. No. 08Time to UpgradeCredit Karma2 spots
  9. No. 09Bad NeighborsCredit Karma3 spots
  10. No. 10Member Stories Live ActionCredit Karma3 spots
  11. No. 11Cards & LoansCredit Karma2 spots
  12. No. 12JokesCredit Karma6 spots
  13. No. 13TaxCredit Karma1 spot
  14. No. 14Piggy BankCredit Karma1 spot
  15. No. 15MarketplaceCredit Karma2 spots
  16. No. 16MythCredit Karma3 spots
  17. No. 17ReliefCredit Karma1 spot
  18. No. 18BlobfishCredit Karma1 spot
  19. No. 19Bad RoommatesCredit Karma3 spots
  20. No. 20SavingsCredit Karma1 spot
  21. No. 21Bad for DramaCredit Karma3 spots
  22. No. 22Just Found OutCredit Karma2 spots
  23. No. 23Canada LaunchCredit Karma3 spots
  24. No. 24UpswingCredit Karma2 spots

02The Documentary2022 (1)

  1. No. 25Locked Out DocDocumentary Film1 spot

03The Startup Years2011–2016 (21)

  1. No. 26SunshineSunshine1 spot
  2. No. 27Lumoid ADLumoid1 spot
  3. No. 28IGNIGN1 spot
  4. No. 29CiscoCisco1 spot
  5. No. 30Odds and endsVarious1 spot
  6. No. 31LumoidLumoid1 spot
  7. No. 32FoodilyFoodily1 spot
  8. No. 33CreditKarmaCredit Karma1 spot
  9. No. 34Lookout HolidayLookout1 spot
  10. No. 35Future FortifiedFuture Fortified1 spot
  11. No. 36Survey MonkeySurveyMonkey1 spot
  12. No. 37VoxerVoxer1 spot
  13. No. 38HuluHulu1 spot
  14. No. 39Whole FoodsWhole Foods1 spot
  15. No. 40FidelisFidelis1 spot
  16. No. 41ZoodlesZoodles1 spot
  17. No. 42CSM GraphiteCommon Sense Media1 spot
  18. No. 43CSM Digital FootprintCommon Sense Media1 spot
  19. No. 44BittorrentBitTorrent1 spot
  20. No. 45DeemDeem1 spot
  21. No. 46Lookout GoogleLookout1 spot